Natalia Krasna: JUICY COLOURS

Projects: working with FACE boutique, Stylysh, Monly, and others. Featured in: publications in Selin, MOB, Malvie magazines, on the Vogue platform, etc.

Affiliation to brands: work with local Ukrainian clothing brands, as well as with dress and jewelry brands. Awards: The Artist Edition (for Malvie Mag)

I started my fascination with photography back in school. It was always interesting to explore the world of photography – my friends and I used to photograph each other. Later, during my studies at the academy, I took reportage shots and masterclasses, and afterward, I collaborated with a chef, shooting content for his restaurants.

I’ve always wanted to capture the moment and show people their beauty. Music, people, and travels are my primary sources of inspiration.

Each time, our team discusses all the details before the shoot, from makeup to image and location. The idea for this particular shoot was inspired by the vibrant yellow of summer – we wanted the image to reflect this vibrancy and brightness. We decided that the frame should include live flowers and fruits.

Each photographer, like an artist, has their own unique perspective and style. My main goal is to show people they can be beautiful and present themselves in the best light.

When organizing and planning fashion shoots, my aim is to create a sellable product so that both client and buyer would want to return and make a purchase.

We often derive our ideas from music and cinema, or we create conceptual shoots based on the client’s wishes and ideas while adding a touch of brightness and individuality.

I remember working on a very large project, for which preparation took more than two months. During the shoot, there were more than 20 looks, and the complexity lay in the need to prepare different lighting schemes in advance to create the effect of multiple, different shoots. Additionally, we were quite time-constrained.

Creativity, personal character expression, and vision, as well as the combination of unusual elements such as light, color, and details, all contribute to an extraordinary photograph.

When working with a client, we always create a mood board, discussing each detail, particularly the color scheme. Before we commence the shoot, we take into consideration the client’s type and build the concept of the shoot accordingly.

I always find inspiration and learn from other photographers. Seeing a completely different perspective on art is enlightening. One of my favorite photographers is Anton Corbijn.

Being visually saturated, viewing a large number of images, videos, recording, and planning ideas that come during the process of inspiration are all important. One of my processing secrets is preserving color and saturation – I love bright photos.

The most difficult situations occur when there are technical issues during the shoot – a drained battery, no spare memory card, or a problem with the lighting. The main thing in the moment is not to show your tension or worry to the client, as it can greatly affect the result and the shooting process as a whole.

If there’s an idea, it’s important to bring it to life and not put it off for later. Save the works and ideas that best suit your taste and try to recreate them. Don’t be afraid to ask for advice and have a dialogue with other creators – they often help find answers to your questions and give suggestions.

One of my favorite shoots – the image of Mavka: instagram.com/p/CtXPncztcbj

Our team has been working for over a year – from the first moment, we are on the same wavelength, thinking through and complementing each moment on the shoot. We’ve had several major projects – for example, modern Antoinette,

where the image combined symbolism of modern life, joy in ordinary things, and simple life (an ordinary McDonald’s, which was not available for more than a year, turned out to be a sign of approaching some stability). Mavka project – again, starting from location and ending with every detail in the image, the shoot was created, which was also accepted by the magazine. The

latest project we created with the theme of naturalness and exoticism. We wanted to show the possibility of image transformation, the richness, and the taste of summer.